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Publishing Intermediate (II)

Statement of AchievementPlease enquire for prices and more information
Course Duration: 100 Hours
DeliveryCorrespondence
Course REF: BWR202

Publishing Intermediate (II) Outline

Develop your knowledge of the nature and scope of the publishing industry.
There are all kinds of publishers. Most deal in hard copy or electronic publishing via the Web. Anything printed and disseminated can be described as a publication - a simple flyer or handout, a 500,000-copy-a-month magazine, a scholarly journal, an e-zine, a paper, a book. Anyone who engages in any of these activities might describe themselves as a publisher.

Suitable for anyone with some experience or prior studies who wants to build their knowledge and understanding of opportunities in any area of this industry, irrespective of whether electronic or print media.


Lesson Structure

There are 8 lessons in this course:

  1. The Publishing Process
  2. Law and the Media
  3. Ethics & Morality
  4. Production Systems I -from writing to printing
  5. Production Systems II
  6. Layout for Print Media
  7. Media Advertising
  8. Marketing and Distribution Systems - Print & Electronic Media

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Aims

  • Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
  • Discuss the law in relation to the media, whether as a journalist, editor or publisher.
  • Discuss the basics of Ethics and Morality in relation to Publishing.
  • Explain the Production Systems of publishing from writing to printing.
  • Describe the scope of work involved in layout and design requirements for the Print Media.
  • Explain what Media Advertising is and understand the processes for publishing advertising content.
  • Describe the marketing and Distribution of published items as well as those through Electronic Media.

Publishing Intermediate (II)

Statement of AchievementPlease enquire for prices and more information
Course Duration: 100 Hours
DeliveryCorrespondence
Course REF: BWR202