Why do people choose to buy something? What influences their thinking to decide one way rather than another? Develop your ability to understand how an understanding of Psychology can be applied to marketing.
When you understand why people make a decision to buy, or not to buy, you have a foundation for improving the marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind.
There are 8 lessons in this course:
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.